Phillip Lim for Target Chicago Stylescape

If you haven't heard the glorious news, Phillip Lim is collaborating with Target on a cheap and chic collection that will be available to one and all on 9/15. To get people excited about the collection this past Friday Chicago's most stylish (as curated by the rad blog Glossed and Found) gathered at the corner of State and Lake in their own fine duds to participate in one of the worlds largest panoramic cinemagraph (what the heck is that you may be asking yourself... well, it's just a really wide image that moves in select places).  The final composited image will be showcased at an interactive event at Fashion Week in early September.

Lights, camera, disco balls!!!! We get to see Helen Berkun stylist extroadinaire doing her thing in front of the camera. She is also a great photographer as proven by the two images above she captured with my camera.

The leather goods look VERY much like the real deal, so this is your chance to get a little piece of Phillip Lim without taking out a second mortgage on your home :) Here I am with one of my fave piece s from the collection - The Phillip Lim for Target BOOM sweater dress. Already an editorial fave this is sure to go quick.  Eva Daiberl of the blog Miss Renaissance holds up an orange animal print Phillip Lim for Target Dress that would look pretty gosh-darn-adorable on her.

Trey Berre of Artfully Disheveled and Ahmed Braimah clown around while waiting for their close-ups.  Luis Torres of the blog Chic Overload strikes a serious pose with his real McCoy Phillip Lim bag. And Jena Gambaccini of the rad blog Chi City Fashion is just plain over-joyed to be there ;)

Chelsea Lavin and stylist April Francis battle it out with their suspenders and perhaps the most adorable couple in the world DJ Matt Roan and Celebrity Makeup Artist Shannon O'Brien strike a graphic pose.

Never have balloons been taken so seriously by two pretty ladies. Mel Muoio and April Francis are straight up PROs.

Look for some pretty stellar portraits of all of the above throughout the week. They are just too beautiful to post in a round-up piece!!! Also check out ( and like!) our facebook page for more outtakes from the day.